Genre
- Shaun of the Dead belongs to the Horror-Comedy genre. While it is mainly comedy the focus of the film is a zombie apocalypse. With some scare factors and gore, the film does show conventions of horror.
- For those expecting a horror film, the opening sequence does challenge the expectations of horror. The opening focuses mainly on humour and the introduction of characters. Some hints that the film will revolve around zombies are given, for example Shaun’s yawn, and the zombie game that Ed is playing.
- The text does not conform to the characteristics of the genre as the atmosphere is not threatening and none of the mise-en-scene associated with the horror genre are apparent. Also there is not a female lead, which usually occurs in a horror.
Institutional context
- Simon Pegg and Nick Frost are an establish duo, who are known for their comedies. This is very important as many people will view the film in order to see them, as they are “bankable” stars.
- Working Title produced this film, under Universal Pictures. This makes the film an independent film, yet it still made a profit in box office figures, $3,330,781 on the opening weekend in
USA - Interest in Shaun of the Dead came mainly from previews that allowed word of mouth to create hype over the film. The trailer became a hit on youtube, as many people were already interested in Pegg and Frost. Finally http://www.shaunofthedead.com/ created interest in the film as well.
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